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At Emerald Law we understand the need to protect signs, designs or expressions which are associated to your business. Often these works are reproduced by others and this may cause damage to your business. These disruptions can impact your business significantly by causing to suffer loss through the loss of customers and thereby causing you to lose revenue for all the hard work you had invested into your business.

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Trademarks are signs used by a person in the course of his/her business or trade to distinguish his/her goods or services from those of other traders. A trademark can be any letter, word, numeral, device (drawing or design), name, brand, label, aspect of packaging, shape, colour, sound, or a combination of these elements.

The logo that Apple uses, or the iconic "M" used by McDonald's. Names of products such as Rolex or Ferrari and even slogans such as Nike's "Just Do It" 

The process to register a trademark can take between 8 to 12 months.

Trademark registration is valid for ten years and can be renewed for ten years by paying a renewal fee.

First, you need to identify which class of goods or services does your business or product belong in. There are 45 classes under the International Classification of Goods and Services and is referred to as ICGS.

You will need to search the existing database for any other trademarks that may be similar to the one you wish to trademark.

You will need to submit your application to register the trademark and pay a registration fee.

If there are no objections by the Trademark Registrar, your trademark will be registered.

The common reasons are

  • There is already a similar or identical trademark that exists.
  • The trademark that you wish to register is not unique enough in comparison to the other trademarks that have been registered by others.


A trademark adds value to a business by giving its owner these rights: 

  • As you will own the trademark, you have the right to prevent others from using a similar or identical mark without your permission. This prevents competitors and copycats from copying your brand and passing it off as their own and minimizes the risk of losing your customers.
  • If others copy your trademark, you have a right to commence legal action and claim damages against the infringing party.
  • Owning the trademark communicates to the public about the authenticity and quality of the product or service.
  • It decreases the likelihood of others trying to hijack the registration of your trademark or claiming that you have infringed their trademark and prevents a later trademark, which is similar or identical from being registered in Singapore.
  • Gives you the right to use the ® and ™ symbols together with your trademark.

You may also exploit your trademark for economic purposes, such as using it to protect your market share, licensing it to third parties through a franchising or other schemes, use the trademark to increase the valuation of your business, or you may even sell the trademark to a third party. There are many strategies you can employ to advance your businesses if you own a trademark.

In Singapore, you only need to submit one application, but you need to specify which classes you wish to apply a trademark for. 

It is important to note that the cost of the trademark application increases for each additional class a trademark application is made for. 

It is best to contact a lawyer specialising in Trademarks to review the matter. Trademark disputes are very technical, and the outcome of the case is dependent on the facts of the case and the supporting evidence. Speak to one of our Lawyers who specialises in Intellectual Property today.

Why Choose us

we are specialised

Each and every lawyer assigned to your case is someone who has handled many similar cases before. They each bring a specialised element to your matter ensuring that your case is handled with the utmost care.

we provide solutions

We ensure that the advise and solution provided to you resolves your matter in the most efficient manner. We are not here to simply talk, we're here to provide REAL solutions.

we are committed

We provide service with such dedication that we can even arrange to meet you outside of our normal office hours.

Speak to a lawyer now


Our specialised lawyers and their team are standing by to assist you. Our first consultation is free.

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